| Answers |
| · Access Prime Time TV programs from the beginning of the evening (from 7pm to 7:30 pm). [ Back to top ] |
| · Actives Persons being professionally active (refer to socio-professional Categories). [ Back to top ] |
| · Affinity Relationship (expressed as a percentage) between the audience on a target and the total audience of a support, a TV program, a time section. By extension, it expresses the out of target de-perdition. [ Back to top ] |
| · AIDA Model of training followed by the publicity which causes, from the consumer, Attention, Interest, Desire and Purchase. [ Back to top ] |
| · Announce Advertising message in the press. [ Back to top ] |
| · Announcer Advertiser in the press. [ Back to top ] |
| · Audience Together readers, listeners, spectators of a press support, radio, media of large distribution (Ticket-Caisse), television or cinema. It is expressed in thousands of individuals (effective) or expressed as a percentage (insertion or cover page). [ Back to top ] |
| · Cumulated audience Number or percentage of people having been exposed at least once to this program during one day, however long their continuity of listening. [ Back to top ] |
| · Audience quarter of an hour average Arithmetic average mean of the audience at measured various moments. [ Back to top ] |
| · Average Audience Arithmetic average mean of the audience per fifteen minutes over one considered time period. (according to the unit of time: seconds, minutes...). [ Back to top ] |
| · Audience : Régular Out of press, a number of people stating to read, divide into sheets or consult a daily newspaper everyday or almost everyday, a weekly magazine every week or almost, a monthly magazine every month or almost. [ Back to top ] |
| · Audience Utility Part of the audience belonging to the target. It is also expressed in thousands or as a percentage. [ Back to top ] |
| · Advertising stringcourse Advertising Site. It covers, in general, the total width of the support. [ Back to top ] |
| · Databases Global data collected during investigations and of which the structure ensures the possibility of data-processing treatments. [ Back to top ] |
| · BIEM International office of mechanical recording. Out of radio, the expenses of BIEM are taken for each diffusion of a pre-registered spot. [ Back to top ] |
| · Bilboard Advertising space reserved to the godfather of a TV program, a heading or a chronicle (example: Darty, before meteorology). [ Back to top ] |
| · Quarterly Two consecutive months. Periodicity in the press: every two months. [ Back to top ] |
| · Bouillon A number of specimens from a reading material, printed and not sold. [ Back to top ] |
| · Pushing - Button Device placed on the audiometer or the remote control allowing each member of a family to give information on its frequentation of the media. [ Back to top ] |
| · B TO B Business to business, everything concerning the commercial relationship between two societies. [ Back to top ] |
| · B TO C Business to consumer, everything concerning the commercial relationship between the society & the consumer. [ Back to top ] |
| · Socio-demographic Categories Regrouping of individuals in defined categories like activity and profession. We distinguish 6 principal poles for the active and 5 for the inactive. [ Back to top ] |
| · Head of Household Person who, within the family house, is considered as the head of household or declares himself like such. [ Back to top ] |
| · Target Population aimed by a marketing or communication action. We describe the target according to quantitative criteria's (socio-demographic, and/or of equipment or behaviour of purchase...) and qualitative. [ Back to top ] |
| · Common Rural Communes Common Rural communes of less 2000 inhabitants, not belonging to an agglomeration.. [ Back to top ] |
